Site Audits - If you already have a website but it is not performing as you'd like, a site audit is a great place to start. Site audits include:
- A thorough review of your site measuring it against web best practices using a 31-Point Usability Checklist and the 5 C's Content Guide for Web Pages That Work.
- A detailed report of your strengths and opportunities.
- A customized Content Strategy to boost SEO traffic and site conversions
White Papers - A white paper or special report is always a great piece to use as a lead generator - that is if it is written correctly. Too many don't do the job they are capable of. With the right focus, I make sure they get the job done - increasing your click-through rates.
Web Copy - Web copy can include landing pages, sales pages, blog posts, articles, and pay-per-click ad copy. Sometimes, your copy just needs to be updated. Search engines - such as Google - have a bad habit of changing, on a regular basis, what they like and what they don't like.
What worked for you yesterday, may not cut it today. The same goes for SEO and length of content. This much is true - if you want your site to rank well, you will need to add new - quality content - on a regular basis.
Autoresponders and Emails - Considering how many emails your clients receive on a daily basis, it is imperative that yours are written in such a way that they will be opened and your offer will be clicked on.
As to how to make that happen, that's where I come in. I have the experience to help you improve your open and click-through rates. The right email series can be the difference between getting by and reaching the next level in your business.
eNewsletters - A monthly or bi-weekly newsletter is a great way to keep your name and brand in front of a prospect without being too intrusive. As you know, many prospective clients are simply not ready to buy today, but that doesn't mean they won't tomorrow. By keeping in touch with your prospects through an eNewsletter, you will be who they think of first when it is time to close the deal.